It’s taken years to grow your business, develop your leadership approach, or be ready to tell your personal or professional story.
Now it’s time to write your nonfiction book.
Collaborate with a national award-winning journalist and ghostwriter to get it done. You’ll be in good company.
Here’s why most leaders, business owners, and newsmakers collaborate with a ghostwriter.
Chunky Book Outline
Designed for aspiring authors seeking professional guidance on their book’s structure and outline.Book Ghostwriting
Designed for leaders, business owners, and newsmakers who want to author a book but don’t have the time or skill to get in done.Audience & Marketing Research
Not book-related, but uses similar skills to conduct confidential research. Like any journalist worth their weight in ink, it’s the reporting and legwork that gets to the heart of the matter.
Harness the power of your story with a ghostwritten book.
Ghostwriting interests:
Business books
Leadership books
Professional memoirs
Christian memoirs
Combination
Are you ready to write your nonfiction book?
Maybe you took a class. Or hired a coach. Or wrote a chapter. But your manuscript is still on the horizon.
You know all the benefits of a business book. It opens doors. Positions you as an expert. Increases your visibility.
Your book, in the hands of the right people, could substantially grow your business.
But let’s face it. The odds are already against you.
More than 80% of people want to write a book.
Only 1% ever publish.
Look at your calendar. You are already busier than most.
You’re a business owner. A leader. Your list of “priorities” stretches around the corner.
Do you even have time to write a book?
Your kids want to see you. Your husband or wife already thinks you work too much. Even your dog wants more attention.
Do you want to know a secret?
A secret no one talks about, but everyone in the publishing industry already knows?
A secret that makes sense once you acknowledge why great leaders surround themselves with smart and reliable people.
They delegate.
They don’t try to do everything themselves. They know they can’t do everything themselves. Instead, they focus on their strengths and priorities.
They hire a ghostwriter.
You’ve probably read dozens of ghostwritten books and never realized it. Books by leaders you follow and respect.
Somewhere between 50-90% of all business books are ghostwritten.
Surprised?*
Don’t be.
Did you really think they had time?
They probably don’t do their own taxes, either.
Mackenzie Ryan Walters
National award-winning journalist. Ghostwriter. Econ major. Dog lover. MBA dropout.
Services
Book Outline Workshop
Your English teacher was right. You need an outline, or at least a flexible blueprint, before the writing begins.
The book outline workshop is designed for aspiring authors. We’ll discuss your nonfiction book idea, who your book is for, the problem your book solves for the reader, and what sets your book apart.
Together, we’ll outline your book and where to start when you sit down to write. We do not offer book coaching, so this service is designed for authors who want to write their own book or who want to progress to our ghostwriting services.
Pricing:
$4,000
Book Ghostwriting
Through frequent conversations and interviews, Mackenzie will draw out, write, and revise your book. It is, after all, your book. Your expertise. Your authorship. Your name is on the cover.
This is a multi-month engagement. A manuscript goes through different stages of construction: draft, structural edit, line edit, copyedit, and proof before publication.
Think of the creative process as an hourglass. Halfway through, the "real" story emerges, and your book’s purpose crystallizes. Your book's message will be so targeted that it will be pinned to a single sentence.
At this point, as part of the structural edit, an expected rewrite will be required. We'll then draw out your voice through line editing, review it for typos and errors through copyediting, and proofread for layout errors before publication.
As part of our full-service approach, we will also design your book and self-publish it on your behalf.
Pricing:
White glove. Scoped based on expected manuscript length and research.
Audience & Marketing Research
Do you want to grow your organization but are unsure what to do next?
Through customer interviews and market research, Mackenzie will explore opportunities you're missing because you're too close to the action. As a wise person once, it's difficult to see the label when you're working from inside the jar.
This service is designed for businesses and organizations looking to make executive-level decisions on marketing, services, products, or acquisition to grow. They may include strategy sessions with key leaders, confidential customer interviews and surveys, as well as custom data and marketing trend analysis.
Clients have used our research and recommendations to make critical decisions, such as whether to rename, rebrand, or realign multiple brands; whether to add or sunset services or products; and how to update or clarify their messaging and marketing. We've even identified an area of potential growth that led to a client acquiring another organization.
Pricing:
Scoped based on customer or stakeholder complexity, research needs, and growth goals.
Case Studies
The following testimonials and case studies are from businesses and nonprofits
who used our audience and marketing research services.
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“The suggestions StoryStruck offered based on the research they conducted gave us a lot of things we could implement immediately and also see immediate results from."
— Kelsey Smith
ABI Marketing and Communications DirectorBusiness Association
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“If we were going to spend our money correctly and get what we wanted out of it, we had to make sure the messaging was correct and in the format that our target audience wanted to receive it.”
— Logan Galloway
MF&H Insurance Agency Sales ManagerProfessional Services
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“I really do believe in the power of story. I wanted to understand the struggles of our target audience and how we can assist them in that. It really resonates and helps bring clarity and succinctness to our messaging.”
— Kendra Erkamaa
Triangle Financial Services President and Financial AdvisorProfessional Services
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"StoryStruck's research helped us come up with a plan for what each customer segment was looking for in order to get their business, whether a distributor or end-user. That was the greatest benefit.”
— Chad Hoppe
Portolite Pitching Mounds OwnerManufacturer
*Think of three business books that helped you. You enjoyed the book’s structure and sequence and clear writing. It probably took hours and hours and hours to write, revise, and revise again — but you gained so much respect for the author and their approach.
Maybe you mentioned their book to a friend, or went to see them speak, or bought their product or service. Or maybe, if it seemed like their book was written just for you, you did all three.
Chances are, two out of the three books were ghostwritten. The authors had a business to run.
They also reap the rewards, which are typically measured in net revenue, not individual book sales, for business authors. Assuming they make the most of the opportunities their book creates.
Have you lost respect for your favorite business author? Or did you see their decision to delegate in a different light?
Email me. I’d love to know.
— Mackenzie