Seven tips and takeaways from ‘Thirst’ by Scott Harrison, founder of charity: water, on raising donations through marketing and storytelling

Watch the webinar, “How to get started with customer segmentation,” which discusses why segmentation is being used to grow revenue, where to start your customer segmentation analysis, frameworks for segmentation, and best practices for customer segmentation research.

Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.

The best personas are based on real customers, and they summarize key findings from your customer research initiatives. This guide helps you understand why personas are your North Star as a marketer, and when and how to use them.

A strategic way to grow a company is through customer segmentation. . Once defined, these segments become a north star — guiding business decisions such as marketing, products/service offerings, and customer service or experience initiatives.

Nonprofits can benefit from identifying the audience groups that are most likely to pick up and help carry their mission through partnerships, volunteerism, or donations. Join StoryStruck Marketing CEO Mackenzie Walters at the YNPN Des Moines Storytelling Conference on Oct. 28, 2022.

StoryStruck CEO Mackenzie Walters will present a workshop on marketing research and customer segmentation at ABI’s Manufacturing Conference on Oct. 5, 2022, at the FFA Enrichment Center in Ankeny.

StoryStruck Marketing owner graduated from Goldman Sachs 10,000 Small Businesses program as part of their sixth cohort in Iowa. The members of this cohort are small business owners from across the state that represent a diverse range of business and industry.

Customer segmentation and target marketing can lead to better sales. Improve your sales closing rate by focusing on your “ideal” customer.

StoryStruck Marketing has been accepted into the Goldman Sachs 10,000 Small Businesses program.

Email marketing is about more than showing your product on a shelf. It’s an opportunity to tell your business’s story, and your own, through an accessible platform: newsletters.

If you find yourself asking: “Should I change our business name?” Or, “Does our business name make sense to our clients?” it’s worth digging into it deeper.

In a completely ridiculous (but true) example, how a story or narrative can shape a perspective.

Empathizing is human. It acknowledges your customer is a real person, with real feelings of joy, fear or uncertainty. Customers want to be seen, acknowledged and understood.