StoryStruck will present on target marketing to improve sales at Small Business Success Summit

StoryStruck Marketing is pleased to announce that CEO Mackenzie Walters will present at the Small Business Success Summit Friday, March 11 at the FFA Center at DMACC Ankeny Campus. The conference is hosted by the Greater Des Moines Partnership.

Walters’ presentation, “Know your audience to increase sales,” will focus on the power of customer segmentation and target marketing. In fact, the best way to improve your sales closing rate is to improve your sales funnel — by focusing your marketing on your “ideal” customer.

“I’m thrilled to share these proven marketing strategies with the Central Iowa business community,” said Walters, a former national award-winning journalist who owns StoryStruck Marketing. The agency specializes in helping professional service and product companies tell their story well.

“Every time we work with a client on the clarity of their messaging, and how to reach their ideal customers, the investment in strategy and marketing research shows up in the results.” 

The presentation includes a focus on marketing research through customer interviews. “Businesses grow by listening to their customers, understanding who they are, what they want, and their motivations,” the presentation description says. 

Session highlights include: 

·       If you’re selling to everyone, you’re doing something wrong. 

·       How to segment you audience to increase your sales. 

·       The importance of messaging to your ideal customers. 

To register for the conference, visit the Partnership's website at dsmpartnership.com. 

StoryStruck Marketing uses journalism techniques to identify and implement customer segmentation strategies for B2B companies. By identifying and targeting their priority customer segments, companies can increase revenue, reduce risk, and elevate customer experiences.

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