Thoughts and insight on strategic storytelling for businesses: writing, marketing, books, and more.
7 Nonprofit Marketing tips from ‘Thirst’ by Charity:Water CEO Scott Harrison.
Seven tips and takeaways from ‘Thirst’ by Scott Harrison, founder of charity: water, on raising donations through marketing and storytelling
Donor segmentation strategy: Improve your fundraising
Nonprofit segmentation can increase the effectiveness of a nonprofit’s fundraising strategy and donor management initiatives. The process identifies similar groups of donors and tailors messaging and communications, building a relationship with current and potential donors.